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Project Description

What is the DMC

People and environment-oriented life,
innovative digital culture city!

As one of the world-class digital media and entertainment clusters, DMC will serve as a sophisticated industrial complex designed to nurture and cultivate the development, production, and distribution of quality digital contents with environment & technology, culture & business, and investment & innovation all combined together.

Description and size

DMC was designed as an eco-friendly, futuristic new metropolis -- Sangam New Millennium City -- through the redevelopment of Nanjido and its surroundings. DMC will become a global digital media and entertainment cluster where environment, technology, culture, industry, investment, and innovation converge. It will be a state-of-the-art complex for the development, production, and distribution of cultural contents.

Description and size of DMC
Category Contents
Location Building site development zone, Sangam New Millennium City, Mapo-gu, Seoul
Area 569,925m2 (Business site: 335,134m2, Public site: 234,791m2)
Duration 2002~2015
Project Owner Seoul City
Key areas
  • 1.Research and development with regard to media & entertainment technologies such as TV, films, animation, games, music, digital education, or production and distribution of digital content
  • 2.Digital content-distributing and -consuming industries
  • 3.Software and IT service industries
  • 4.Research and manufacture of IT, BT, and NT

Geographic Characteristics

DMC is located in Sangam-dong, Mapo-gu, which is in the western part of Seoul. It is 7 km away from the metropolis and is connected to Yeongjongdo New Airport and Ilsan New Town in the west. It is also connected to Gimpo Airport and Yeouido in the south of the river as well as to Sinchon and Mapo, where several universities are located.
DMC is easily accessible from Incheon International Airport through the New Airport Highway and Express Train (completed in 2010); in fact, one can get there in 30 minutes. The DMC station (subway line #6) and Gyeongui Train (completed in July 2009) will also improve the transportation convenience here. Behind DMC, Nanjido and World Cup Stadium are located north of Seungsandaegyo Bridge. Through 6 arterial roads such as Jeungsan-ro, Susaek-ro, Jayu-ro, Gangbyeon Expressway, and Olympic Expressway and through Seongsandaegyo, Gayangdaegyo, and World Cup Daegyo Bridge, the center of Seoul can be reached in 10 minutes, and Gangnam, in 40 minutes.
Space Utilization
The construction of the World Cup Stadium and Pyeonghaw Park was completed in 2001 and 2002, respectively. The improvement project for the old, run-down residential area has continued since the 66,000-pyeong area in the neighborhood was designated as a housing environment improvement zone. An eco-friendly residential area for 6,250 households was redeveloped, with the Nanjido landfill reborn as the World Cup Park (1.1 million pyeong). In the north, the Gyeongui train passes, with Susaek-ro (for Ilsan) located there.
The DMC station will be developed as a transit terminal, with the zone-based Susaek development project under consideration. The DMC-related development plan is proceeding based on a long-term perspective.
Nanjido had been a waste landfill of Seoul for 15 years from 1978 to 1993. With the byproducts of urban development accumulating, the waste hill reached 95 m high and 2 km long, forming a table-shaped heap of 120 million tons of waste. Considering the fact that Namsan is 262 m high, the amount of waste was truly enormous. Since 1996, Seoul City has implemented a stabilization project by building an environment pollution protection facility in the landfill area, with short-term development momentarily put on hold. The stabilization project involved improvements in the solidity of the slope of the landfill, minimization of leachate coming from the waste, and collection of the generated gas in a gas ball. The collected gas is used as heat energy for heating the Sangam site development zone and the World Cup Stadium. This zone was designated as a site development project zone in March 1997, with then-mayor Koh Kun announcing the New Seoul Town construction plan in July 1998. In August, the plan commenced its drafting phase. Based on this, the master plan for Sangam New Millennium City plan was completed. A plan to build ecological and information cities was also devised, divided into specific projects such as World Cup Park, eco-friendly residential area, and DMC for more practical implementation.
The DMC project is significant since it is the first attempt to integrate the urban and economic development of Seoul. It is different from the individual development of residential areas or office buildings in the past.